Multiple Listing and Private Labeling

UL's Multiple Listing Service streamlines the process of offering identical private label products under different brand names. With this service, customers can leverage the advantages of UL certification and offer their private label products to a wider audience in both the United States and Canada with no need to recertify. Definition The Multiple Listing Service is used when identical products certified by UL to U.S. and/or Canadian requirements for one company are produced for marketing under the name of another company -- the multiple listee. Manufacturers and their private label distributors are then authorized to use the appropriate UL Mark for the United States or Canada. Benefits UL's Multiple Listing Service offers an easy, convenient way for businesses to provide their customers with a full line of products carrying their brand names, leveraging the UL Mark of safety earned by their suppliers. With UL's Multiple Listing private labeling service a UL customer's private label name is included in both UL's Online Certifications Directory. This provides easy visibility to those specifying and buying UL certified products, plus the competitive advantage of unparalleled product acceptance by regulatory authorities who are more familiar with and more readily trust the UL Mark over other third party certification marks.