How replica props can add value to your business

Trying to make your company stand out is a common issue. Whether it’s a small business trying to break through in a new industry, or multi-national company looking for new ways to draw in more customers, getting noticed is something which all business strive for. One of the most popular methods successful businesses use to get noticed is with visual imagery as a form of advertising. Visual advertising comes in many forms; however we’re going to focus on visual imagery which uses replica props as a focus. What are replica props? Replica props are an exact copy of a product which can be made to actual size or larger. Here at Spur Creative, we have created replica props for a wide variety of businesses. Replica props are often used in theatre to literally replicate an object, usually in a smaller form. Replica props can also be used by businesses to provide potential customers with a visual display of their products. How can businesses use replica props to their advantage? To improve brand awareness One of the biggest benefits of using replica props is their ability to improve a business’ brand awareness. This can either be through leaving a visual memory in the mind of potential customers or through improving exposure on social media channels. One of our clients, Maelu Cafe have used replicas of their delicious macrons to increase exposure on social media through posting pictures such as this image below. The ‘fun factor’ of the image increases social media interaction, which in turn improves the exposure of the cafe and could lead to even more customers in the local area visiting the cafe. When customers visit the store, the large replicas can also leave a lasting memory in their minds, which means, when they next plan to visit a cafe in the local area, they will remember Maelu over their competitors. This is an unorthodox way to get ahead of your competition. Replica props are also used by multi-national companies to promote their popular cereal Krave. We were asked to create a larger than life replica of a Kellogg’s product cereal box and Krave cereal pieces, which was to be installed at Alton Towers to promote a new ride which Kellogg’s had sponsored. The replica needed to be an exact match of their cereal packaging and instantly recognisable to theme park visitors. From detailed CAD drawings, we were able to perfectly re-create the packaging and cereal pieces to exact requirements. Replica props offer a great, long-term alternative form of advertising which, in the long run, can be more inexpensive than traditional advertising techniques such as television, radio or newspapers. The maximum amount of time a business usually runs an advert of this type is around 3 months. However, with a replica prop, it can continue to promote and advertise your business for years