How to Attract Visitors to your Exhibition Stand

Exhibitions are a fantastic marketing platform that enables you to leave an impression and interact with your target audience. You want attendees to notice you and in a busy exhibition venue, you’ll need to stand out. To gain valuable leads you’ll first need them to stop at your stand and then have them there long enough to engage in constructive conversation. Exhibitions and trade shows are extremely important for attaining leads but it’s equally important that you aren’t too sales heavy. It’s a place to be creative and really show off your amazing brand and employees. Stand Out You’ll need to portray your brand in the most eye catching way possible. Blending into the background is the last things you want. If you’re all about innovation, you may want a LED video wall screen to showcase this. A digital screen can be a really eye-catching feature and a fantastic way to display demos, promotions or just something fun. According to 48% of exhibitors, an eye-catching stand is the most effective method for attracting attendees. If your brand focuses on being environmentally friendly, you may go for a smaller, more natural stand. Using AstroTurf grass, wooden boxes, potato sacks and a plant filled wall would reflect your eco brand identity. The stand has to fit with your brand and values. 83% of exhibitors believe expanding on brand awareness is a high priority objective at an exhibition. People need to immediately identify your brand personality, so it’s crucial that you get this right.